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Tourism New Zealand

The homepage of the newly redesigned hub for tourist information allows visitors to scroll up and down the dramatic landscape of New Zealand.

The time-lapse footage was captured by a motion controlled camera moving down a 15 meter tower.

The user can scrub through 200 high-res 1280x720 images in realtime, with no load bar thanks to a clever use of sprite sheets and background loading.

The homepage is coded in HTML5 with a Flash backup, so the site works seamlessly on all major browsers.

view an archive of the homepage

Behind the Scenes on Smashing Magazine

Agency: Shift
Site Design: Shift
Photography and Postproduction: Assembly
Interaction Design and Programming: Custom Logic