For the launch of the new Samsung Galaxy smartphone, we worked with Colenso BBDO to create a "virtual line" where your position and movement towards the front was driven by sharing product related content from getinline.co.nz on Twitter and Facebook.
The more likes, re-tweets and comments you got, the closer you moved to the front - rewarding the most connected and active social media influencers.
We created the life-size animated wall that stretched for 50m in downtown Auckland. We shot and animated 100 different avatars for users to choose from. Throughout the day, the avatars shuffled, waved, slept and even pulled out umbrellas when it rained.