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Extraordinary Challenges


We were approached by Deutsch NY to create a compelling brand site that demonstrates the extraordinary range of work PWC does behind the scenes across a huge variety of industries.

We proposed a unique interaction method to embody the cascade of activity PWC unleashes to solve big problems. The user "reaches in" and activates a series of vignettes that spring to life in gloriously rendered 3D.

We used motion capture technology to animate the dozens of actors that populate the miniature worlds inside everyday objects. The site features interactive video, sound effects and dynamic music all implemented in HTML5 and 100% tablet friendly.

You can play with an early Proof of Concept Prototype that we used to demonstrate how the technique would work.

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Agency: Deutsch
Design, 3D Animation & Site Development: Assembly