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Experience ASB

ASB Bank

The 'Experience ASB' site is an interactive video that allows viewers to experience ASB's services through the eyes of its customers.

The video is shot from first person point of view, and the user interacts with the video to witness the bank's benefits firsthand. Visual effects and a voiceover by Judy Dench highlight what's going on behind the scenes.

The site plays fullscreen video using either HTML5 or Flash and streams at three different quality levels, so the experience works well on all browsers, from IE6 to iPad.

view the site

Agency: Droga5
Site Design: Assembly
Shoot and Post Production: Assembly
Interaction Design and Programming: Custom Logic